Dr.S. + 13\7 - 2 well experience footwear developer keen on performance and well made shoes, looking for the detail that is not always that obvious

adidas adipure crazyquick - john wall
13\7 - Lately Dr.S. and I talked about the new CrazyQuick, beside we both like the shoe, we realized that midsole topline painting is done the easiest way. Why?
The way the tooling is segemented vertically it creates recessed areas. Now imagine how to paint to the topline, as in this case the EVA midsole comes out of the compression mold in white. But in order to spray paint the top part of the tooling you need to mask the area you want to paint. As this is done by hand, the person who attached the tape would have needed extra time to get the tape in this recessed areas. But in this day and age, where labour is not only expensive but also slows down the production process, adidas make a smart decision to not go into these recessed areas. Here the tape is attached in 1 straight line in 1 process and it then the midsole can get painted. In these recessed areas then the paint gets in and creates a nice fading effect, which then looks like done on purpose. Well thought off side effect. Clever.

adidas adipure crazyquick - john wall

13\7 - Lately Dr.S. and I talked about the new CrazyQuick, beside we both like the shoe, we realized that midsole topline painting is done the easiest way. Why?

The way the tooling is segemented vertically it creates recessed areas. Now imagine how to paint to the topline, as in this case the EVA midsole comes out of the compression mold in white. But in order to spray paint the top part of the tooling you need to mask the area you want to paint. As this is done by hand, the person who attached the tape would have needed extra time to get the tape in this recessed areas. But in this day and age, where labour is not only expensive but also slows down the production process, adidas make a smart decision to not go into these recessed areas. Here the tape is attached in 1 straight line in 1 process and it then the midsole can get painted. In these recessed areas then the paint gets in and creates a nice fading effect, which then looks like done on purpose. Well thought off side effect. Clever.

(Source: sneakernews.com)

— 1 year ago with 2 notes
#adidas  #adipure  #crazyquick  #quick  #basketball  #john wall  #midsole  #masking  #painting  #detail  #smart  #clever  #process 
air jordan cp3.vi
13\7 - 2 things are worth to mention here. First, how nicely the TPU skin is fused onto the mesh, how nice it sinks into the holes of it. Secondly, how clean the midsole top and bottom layer as well as outsole is stock fitted to each other, no glue extensions. Well done.Performance detail is that the top midsole overlaps slightly the podulon and the podulon slightly the outsole which helps in case someone steps on your feet that the part gets not teared off.

air jordan cp3.vi

13\7 - 2 things are worth to mention here. First, how nicely the TPU skin is fused onto the mesh, how nice it sinks into the holes of it. Secondly, how clean the midsole top and bottom layer as well as outsole is stock fitted to each other, no glue extensions. Well done.
Performance detail is that the top midsole overlaps slightly the podulon and the podulon slightly the outsole which helps in case someone steps on your feet that the part gets not teared off.

(Source: solemovement.com)

— 1 year ago
#air jordan  #cp3.vi  #vi  #basketball  #detail  #podulon  #midsole  #hyperfuse 
converse chuck taylor
Dr.S. - There is nothing left to say about that shoe. Maybe one thing: 1 billion pairs sold.

converse chuck taylor

Dr.S. - There is nothing left to say about that shoe. Maybe one thing: 1 billion pairs sold.

(Source: sneakernews.com)

— 1 year ago
#converse  #chuck taylor  #basketball  #billion 
reebok shaq attaq
Dr.S. - Finally the shaq attaq is back. One of the most amazing basketball shoes of the mid nineties. That shoe was back than just too modern: it was very expensive it looked very futuristc it had the clean toe and it was one of Reebok´s Multi Tech shoes like the Insta Puma Fury: it had Pump, a Graphlite midfoot bridge and Hexalite midsole cushion inserts and for sure the shinny tongue and collar mesh was for this time pretty awsome! And sure the design is just great: that big black midfoot “bracket” with the TPU eyelets has just the perfect shape and for sure as usual for this time it extents visually into the tooling. Just a great pair of shoes!

reebok shaq attaq

Dr.S. - Finally the shaq attaq is back. One of the most amazing basketball shoes of the mid nineties. That shoe was back than just too modern: it was very expensive it looked very futuristc it had the clean toe and it was one of Reebok´s Multi Tech shoes like the Insta Puma Fury: it had Pump, a Graphlite midfoot bridge and Hexalite midsole cushion inserts and for sure the shinny tongue and collar mesh was for this time pretty awsome! And sure the design is just great: that big black midfoot “bracket” with the TPU eyelets has just the perfect shape and for sure as usual for this time it extents visually into the tooling. Just a great pair of shoes!

(Source: sneakernews.com)

— 1 year ago
#reebok  #shaq attaq  #holy grail  #basketball  #shag 
nike vapor laser talon
Dr.S. - Again Nike was the first one. Finally there is a shoe with an SLS (selected laser sintering) printed outsole. It was obvious that this would happen sooner or later. Also here new new technology. There was just a lot af refinement needed  to make this technology fit to the outsole of a Amercian Football cleat. I really would like to see the simulations of the forces that are applied during use of the shoe. It would be great do see how the design is here more engineering than designing. I would also like to know which material they have used for the printing: I guees nylon filled with something “magic”. And the shoe has Adiaptive Fit via Flywire 2.0. Pretty good for such a sleek shoe. And again great product presentation.

nike vapor laser talon

Dr.S. - Again Nike was the first one. Finally there is a shoe with an SLS (selected laser sintering) printed outsole. It was obvious that this would happen sooner or later. Also here new new technology. There was just a lot af refinement needed  to make this technology fit to the outsole of a Amercian Football cleat. I really would like to see the simulations of the forces that are applied during use of the shoe. It would be great do see how the design is here more engineering than designing. I would also like to know which material they have used for the printing: I guees nylon filled with something “magic”. And the shoe has Adiaptive Fit via Flywire 2.0. Pretty good for such a sleek shoe. And again great product presentation.

(Source: nikeinc.com)

— 1 year ago with 3 notes
#nike  #3D printing  #great product shot  #sls  #football  #vapor talon  #vapor laser talon 

quickstrike #5

13\7 - Good stuff and true words, watch it. Comments follow.

— 1 year ago
#quickstrike  #reebok  #dmx 10  #run  #cork  #lebron x  #twitter  #rsvp  #adidas  #energy boost  #basf  #bring back  #nike 
reebok pumpspective omni
13\7 - Check the additional pictures at the link and be amazed by this HUGE outrigger. But a good product it is what reebok delivers here in form of the pumpspective omni, it makes me smile. The midsole foam already looks good, so the formular should be set for performance, soft but also responsive. 2 different foam stock fit to each other. Colour blocking is also done right. And the think of the name - omni, it´s so reebok. Fused upper done right and also in high quality, even much bigger ventialtion cut outs as nike lately. Deboss line around the edge of top layer to increase bonding. Open mesh tongue. Micro perf at the toe and a soft heel notch. I like.

reebok pumpspective omni

13\7 - Check the additional pictures at the link and be amazed by this HUGE outrigger. But a good product it is what reebok delivers here in form of the pumpspective omni, it makes me smile. The midsole foam already looks good, so the formular should be set for performance, soft but also responsive. 2 different foam stock fit to each other. Colour blocking is also done right. And the think of the name - omni, it´s so reebok. Fused upper done right and also in high quality, even much bigger ventialtion cut outs as nike lately. Deboss line around the edge of top layer to increase bonding. Open mesh tongue. Micro perf at the toe and a soft heel notch. I like.

(Source: sneakernews.com)

— 1 year ago
#reebok  #pumpspective omni  #omni  #basketball  #initial thoughts  #hyperfuse 
air jordan superfly 2
13\7 - The second installation of Superfly family is again a great performance model, that has all ingredients to last a season and beyond and can be worn by any type of player due to its set up. Non fancy and stable foam midsole, full length outsole and not overbuild upper that also can hold up to players like Blake Griffin.
The SUPERFLY again takes cues from the annual jordan model as it did before. The Superfly had a similar outsole design as well as mdisole sculpting. Although you can not compare them 1:1 you can see similarities in its design approach and performance set up. Better done on the Superfly towards improve performance and market appeal is the insert of herringbone in to the outsole, external heat cut counter as a design element and to visualize added support and hyperfuse upper with breathability cut outs. All points the 2012 was not able to offer.
The SUPERFLY 2 now is not an execption to this approach of delivering a more mass appealing power house. Incorporating the flight plate technologie and highlighting it more on the shoe. Also the dynamic fit inner of the XX8 has turned to the outside to make it visible from the first sight as consumer approch the sneaker wall. A nice twist in using hyperfuse construction again is having the mesh which normally acts as the midlayer on top to give it a unique touch and feel. Not so easy to be done, as the mesh frays on its cutting edge, so this might be laser cut to close the edge. Nice feature also is the shiny painting on the midsole as a design feature which also adds value.
Performance review to come.

air jordan superfly 2

13\7 - The second installation of Superfly family is again a great performance model, that has all ingredients to last a season and beyond and can be worn by any type of player due to its set up. Non fancy and stable foam midsole, full length outsole and not overbuild upper that also can hold up to players like Blake Griffin.

The SUPERFLY again takes cues from the annual jordan model as it did before. The Superfly had a similar outsole design as well as mdisole sculpting. Although you can not compare them 1:1 you can see similarities in its design approach and performance set up. Better done on the Superfly towards improve performance and market appeal is the insert of herringbone in to the outsole, external heat cut counter as a design element and to visualize added support and hyperfuse upper with breathability cut outs. All points the 2012 was not able to offer.

The SUPERFLY 2 now is not an execption to this approach of delivering a more mass appealing power house. Incorporating the flight plate technologie and highlighting it more on the shoe. Also the dynamic fit inner of the XX8 has turned to the outside to make it visible from the first sight as consumer approch the sneaker wall. A nice twist in using hyperfuse construction again is having the mesh which normally acts as the midlayer on top to give it a unique touch and feel. Not so easy to be done, as the mesh frays on its cutting edge, so this might be laser cut to close the edge. Nice feature also is the shiny painting on the midsole as a design feature which also adds value.

Performance review to come.

(Source: jordansdaily.com)

— 1 year ago
#jordan  #superfly 2  #superfly  #basketball  #family  #design  #blake griffin  #air jordan 2012  #2012  #xx8  #hyperfuse 
salming x-lite
13\7 - Wow, so much going on! Athough the quality of this shoe is not the best and design lines are not very much aligned, it is a shoe that is done in a good way and has all current technologie and performance features on to be a good performance model and get sold, as there are many stories that can be told about.

salming x-lite

13\7 - Wow, so much going on! Athough the quality of this shoe is not the best and design lines are not very much aligned, it is a shoe that is done in a good way and has all current technologie and performance features on to be a good performance model and get sold, as there are many stories that can be told about.

(Source: salmingsquash.com)

— 1 year ago
#salming  #x lite  #handball 
puma mobium elite - initial thoughts
13\7 - From watching the videos all I can say so far is: What a great concept it is. The puma´s feet have told PUMA a story that led to adaptive fit. It is a new story, unique to the brand and it´s branding, the puma. Design is slightly questionable, but could also be considered as unique, not in a bad way. Looks well executed and nice and up to date materials and execution. I will try to get my hands on and deliver a better insight on it. Furthermore hopefully this helps puma business short term and be buidling up adaptive fit on long term as well. For now it is a good decision shoe - because it is performance only, as I think puma struggles still to define whether they are fashion or performance, or both or merged or whatever - they made a decision for this one. Great!

puma mobium elite - initial thoughts

13\7 - From watching the videos all I can say so far is: What a great concept it is. The puma´s feet have told PUMA a story that led to adaptive fit. It is a new story, unique to the brand and it´s branding, the puma. Design is slightly questionable, but could also be considered as unique, not in a bad way. Looks well executed and nice and up to date materials and execution. I will try to get my hands on and deliver a better insight on it. Furthermore hopefully this helps puma business short term and be buidling up adaptive fit on long term as well. For now it is a good decision shoe - because it is performance only, as I think puma struggles still to define whether they are fashion or performance, or both or merged or whatever - they made a decision for this one. Great!

(Source: facebook.com)

— 1 year ago with 1 note
#puma  #mobium  #elite  #running  #adaptive run  #initial thoughts